It all started on a rainy afternoon in 2018. Our founder, Alex, was halfway through a hiking trip when their boots gave out—literally. Soaked feet, blisters, and a long walk back made one thing clear: there had to be a better way. That moment sparked an obsession with creating footwear that could handle anything, whether you're scaling a mountain or just running errands.
We began small—just a handful of prototypes tested by friends who loved the outdoors as much as we did. "These feel like they've already been broken in," one of them said after a 10-mile hike. That feedback became our north star. Today, every pair we make carries that same promise: comfort shouldn't require compromise.
Honestly? The shoe industry can be exhausting. Trends come and go, but sore feet are forever. That's why we focus on three things:
A customer once told us, "I bought these for hiking, but now I wear them to client meetings." That's the sweet spot we're always chasing.
Here's the thing—we're not just selling shoes. We're solving the "I have nothing to wear" dilemma for people who actually do things. You know that frustration when your footwear fails you? Maybe it's blisters on vacation or wet socks during a morning jog. We've been there too.
Last year, a teacher wrote to say she'd worn our boots through 180 school days and two Chicago winters. "Still going strong," her email said. That's why we get up in the morning. Well, that and the coffee.
We work with third-generation cobblers who think stitching is an art form. One of them, Marco, insists on testing every new design by walking 50 miles in them. "If my feet hurt," he says, "everyone's feet will hurt." It's this obsessive attention to detail that makes our:
Does this take longer? Absolutely. But when we see photos of customers wearing our shoes at the summit or their kid's graduation, it's worth every extra hour.
So whether you're trekking through mud or just trekking through your to-do list, we've got you covered. Literally.
